46Thirty

46Thirty

A creative agency focused on helping businesses build impactful brands that needed powerful 3D visuals to bolster deliverables.

ROLE

Freelance Designer

ACCOUNTABILITIES

3D Modeling
3D Animation
Design Consultation

SUMMARY

46Thirty is an agency dedicated to building exceptional brand systems for companies looking to establish themselves through powerful visuals and smart messaging.

I was contracted to create 3D animated explainer videos showcasing new technology in action, and to produce high-fidelity technological photography using advanced 3D modeling and intricate camera techniques.

BLENDER

3D Animated Explainer

A cutting-edge security company on the rise needed concise explainer videos to demonstrate how they're using AI and blockchain technologies to biologically link electronic devices to their users.

BLENDER

3D Modeling for Hyperrealistic Photography

In need of standout visual elements for a tradeshow, I worked with 46Thirty to build this custom "GPU" grid in a 3D space, where we could have full control over lighting and camera angles. The resulting hi-res photos were used to create a unique booth experience at Ai4, and will be used as digital collateral on the web.

by kristaclarke

Profectus Financial

Profectus Financial

A financial services firm dedicated to advanced financial planning and tax-saving strategies that looked to revamp its online presence and solidify its brand identity through a comprehensive website rebuild.

ROLE

Creative Director

ACCOUNTABILITIES

Brand Design
Web Design
Social Media Content
Print Collateral
Presentations and Webinars
Paid Advertising
Video

SUMMARY

Profectus Financial (and its wholesale-focused subsidiary, Gideon Advisers) is a small collective of highly specialized financial advisors helping clients in the Southern California area grow and maintain wealth with advanced strategies.

In 2017, Profectus Financial hired its first ever in-house creative professional with a goal of developing its established brand and building a new website that was specifically tailored to its target clientele - successful professionals. At the time, Gideon Advisers had virtually no branding and no website, which became a consistent secondary project alongside the bolstering of Profectus Financial. Brought on as a graphic designer, I quickly proved my worth and earned the title of Creative Director at Gideon Advisers within my first six months.

POWERPOINT

Decks and Webinars

Creating webinar presentations and content for a financial services firm required a balance of educational value and lead generation potential. Focus areas included designing visually engaging slides, incorporating clear and compelling messaging, and developing interactive elements to maintain attendee interest.

These webinars were highly successful, both as educational tools and as lead generators. The presentations received enthusiastic feedback from participants, who appreciated the informative and polished content. Additionally, the webinars proved to be effective ad campaign materials, attracting a significant number of high-quality leads.

by kristaclarke

DRYFT

DRYFT

A company focused on providing nicotine users with a tobacco-free alternative that utilized bold branding to differentiate itself from competitors.

ROLE

Graphic Designer

ACCOUNTABILITIES

Brand Design and Development
Social Media Content
Web Design
Print Collateral
Point-of-sale
Product Packaging
3D Modeling

SUMMARY

Dryft was one of just a few companies that went to market with tobacco-free nicotine pouches. The brand underwent a massive redesign in 2020 to establish Dryft as a leader in an aggressive market.

Packaging, point-of-sale, and website overhauls were just a few of many touchpoints I worked on with the goal of boosting customer experience and overall performance of the brand against competitors. With the re-launch of Dryft's website and new branding, sales went up over 400% YoY in 2020 compared to 2019.

BLENDER

3D Modeling

Part of the rebrand efforts included label and can design. We modernized the label with a scientific feel and brought color to the cans themselves to help them "pop" on shelves against competitor products. Using Blender, I created 3D models of all our products (including the pouches) in order to create a library of hyperrealistic photography. This gave us full control of compositions and bolstered the look of our visual assets, from physical PoS signage to the new e-commerce website.

HOW IT WAS USED

Marketing Assets and Point-of-Sale

Having full control over hyperrealistic photography meant I was able to produce unique, eye-catching materials for use on the web and at point-of-sale locations.

by kristaclarke

Dryft Old

Dryft

A company focused on providing nicotine users with a tobacco-free alternative that utilized bold branding to differentiate itself from competitors.

SUMMARY

Dryft was one of just a few companies that went to market with tobacco-free nicotine pouches. The brand underwent a massive redesign in 2020 to establish Dryft as a leader in an aggressive market.

Packaging, point-of-sale, and website overhauls were just a few of many touchpoints I worked on with the goal of boosting customer experience and overall performance of the brand against competitors. With the re-launch of Dryft's website and new branding, sales went up over 400% YoY in 2020 compared to 2019.

ROLE

Graphic Designer

ACCOUNTABILITIES

Brand Design and Development
Social/Web Design
Print Collateral Design
Point-of-sale Design
Product Packaging Design
3D Modeling of Products and Packaging

3D Modeling

Part of the rebrand efforts included label and can design. We modernized the label with a scientific feel and brought color to the cans themselves to help them "pop" on shelves against competitor products. Using Blender, I created 3D models of all our products (including the pouches) in order to create a library of hyperrealistic photography. This gave us full control of compositions and bolstered the look of our visual assets, from physical PoS signage to the new e-commerce website.

How It was Used

Various examples of my designs that employed 3D-modeled, hyperrealistic photography, used in the real world at physical point-of-sale locations.

Packaging

Dryft sought to provide its customers with an exceptional customer experience. Providing a subscription service and delivering the product straight to the customer's door was part of that effort, and the design team elevated the experience with custom packaging.

by kristaclarke

Mission Cloud

Mission Cloud

A cloud services provider that sought to better utilize its marketing department as a driving source of business.

ROLE

Graphic Designer

ACCOUNTABILITIES

Brand Design and Development
Social Media Content
Print Collateral
Presentations and Sales Decks
Demand Generation Content
Event Presence and Collateral
Conference Booths
Video and Animation

SUMMARY

Mission Cloud is a leading AWS partner providing managed and professional cloud services to businesses migrating to or operating in the cloud. In 2021, Mission Cloud sought to expand its marketing department to meet the needs of both a growing team and a growing market.

In 2022, Mission Cloud's marketing team prioritized a brand redesign and website overhaul in an effort to position the company as a leader in AWS cloud services, and saw wildly positive results in lead generation, sales, and market share.

GOOGLE SLIDES

Usable Presentation Templates

A key responsibility in the rebranding of Mission Cloud was bringing a clunky, plain sales presentation template up to the new brand standards - and also into modern design trends. Focus areas included the use of engaging visuals, typography work, custom iconography, and swapping stale stock photography for vibrant images of our real employees.

The updated presentation was met with rave reviews companywide, with colleagues praising its sleek new look and its improved usability. We also received notable positive feedback from recipients and attendees of presentations/webinars, including high-profile players at AWS.

by kristaclarke