Mission, A CDW Company
A leading cloud services provider specializing in AWS migrations, modernization, and emerging technologies, including data, analytics, and AI.
During my tenure, the company moved through rapid growth, multiple leadership changes, a major acquisition by CDW, and an ongoing push to position itself as a top-tier AWS partner in a competitive market. I spent more than four years helping evolve, protect, and mature the brand – supporting marketing, sales, and events through periods of expansion, contraction, and reinvention.
ROLE
Senior Content Designer
SCOPE OF OWNERSHIP INCLUDED
Brand identity systems and visual standards
Marketing content across digital, print, and experiential channels
Presentation and sales enablement systems
Motion graphics and video
Conference and event creative (AWS re:Invent, Mission IGNITE)
Internal creative guidance and brand stewardship
SUMMARY
My role at Mission expanded significantly over time. I was initially hired as a graphic designer as part of a newly formed in-house creative team, but ultimately became the sole internal designer responsible for all brand and marketing creative, as well as creative direction for major initiatives.
Across my tenure, I partnered closely with marketing leadership, demand generation, product marketing, sales, events management, and external agencies - often serving as the creative constant through organizational change.
A multi-year, in-house effort focused on scaling a B2B SaaS brand with clarity, consistency, and trust.
Key Contributions
Brand System & Visual Identity
Helped shape and evolve Mission’s brand system over multiple iterations—refining typography, color, imagery, and layout to create a more mature, flexible, and durable foundation.
Content, Campaigns & Sales Enablement
Designed and templatized a wide range of marketing assets, including ebooks, case studies, social content, digital campaigns, and presentation systems—supporting both demand generation and sales.
Events & Experiential
Led creative for Mission’s largest brand moments, including multi-year ownership of AWS re:Invent booth environments and Mission IGNITE, a flagship after-hours event that continues to grow year over year.
Motion & Video
Produced motion graphics and video content used across campaigns, product storytelling, and live events to extend the brand beyond static touchpoints.
Motion
Tools: Adobe After Effects, Adobe Illustrator
15k+
leads generated across 3 years of AWS re:Invent
Hundreds
of impactful sales and ad materials produced
92%
share of voice achieved in 2024
A comprehensive brand "glow-up"
Led development and creative for an evolved iteration of Mission’s branding, which included the implementation of a color system to define the company’s intricate and expansive product and service offerings. Using Figma, I directed a full-scale redesign of Mission’s corporate website.
Events creative lead
Served as creative lead for Mission's event presence at AWS re:Invent 2023, 2024, and 2024, which included conceptualizing and executing art direction for the booth on the conference floor, swag and giveaways, themed apparel, and outfitting venues with print and digital branding at our annual re:Invent afterparty, Mission IGNITE.