DRYFT

A company focused on providing nicotine users with a tobacco-free alternative that utilized bold branding to differentiate itself from competitors.

ROLE

Graphic Designer

ACCOUNTABILITIES

Brand Design and Development
Social Media Content
Web Design
Print Collateral
Point-of-sale
Product Packaging
3D Modeling

SUMMARY

Dryft was one of just a few companies that went to market with tobacco-free nicotine pouches. The brand underwent a massive redesign in 2020 to establish Dryft as a leader in an aggressive market.

Packaging, point-of-sale, and website overhauls were just a few of many touchpoints I worked on with the goal of boosting customer experience and overall performance of the brand against competitors. With the re-launch of Dryft's website and new branding, sales went up over 400% YoY in 2020 compared to 2019.

BLENDER

3D Modeling

Part of the rebrand efforts included label and can design. We modernized the label with a scientific feel and brought color to the cans themselves to help them "pop" on shelves against competitor products. Using Blender, I created 3D models of all our products (including the pouches) in order to create a library of hyperrealistic photography. This gave us full control of compositions and bolstered the look of our visual assets, from physical PoS signage to the new e-commerce website.

HOW IT WAS USED

Marketing Assets and Point-of-Sale

Having full control over hyperrealistic photography meant I was able to produce unique, eye-catching materials for use on the web and at point-of-sale locations.