Dryft Old

Dryft

A company focused on providing nicotine users with a tobacco-free alternative that utilized bold branding to differentiate itself from competitors.

SUMMARY

Dryft was one of just a few companies that went to market with tobacco-free nicotine pouches. The brand underwent a massive redesign in 2020 to establish Dryft as a leader in an aggressive market.

Packaging, point-of-sale, and website overhauls were just a few of many touchpoints I worked on with the goal of boosting customer experience and overall performance of the brand against competitors. With the re-launch of Dryft's website and new branding, sales went up over 400% YoY in 2020 compared to 2019.

ROLE

Graphic Designer

ACCOUNTABILITIES

Brand Design and Development
Social/Web Design
Print Collateral Design
Point-of-sale Design
Product Packaging Design
3D Modeling of Products and Packaging

3D Modeling

Part of the rebrand efforts included label and can design. We modernized the label with a scientific feel and brought color to the cans themselves to help them "pop" on shelves against competitor products. Using Blender, I created 3D models of all our products (including the pouches) in order to create a library of hyperrealistic photography. This gave us full control of compositions and bolstered the look of our visual assets, from physical PoS signage to the new e-commerce website.

How It was Used

Various examples of my designs that employed 3D-modeled, hyperrealistic photography, used in the real world at physical point-of-sale locations.

Packaging

Dryft sought to provide its customers with an exceptional customer experience. Providing a subscription service and delivering the product straight to the customer's door was part of that effort, and the design team elevated the experience with custom packaging.


Mission Cloud

Mission Cloud

A cloud services provider that sought to better utilize its marketing department as a driving source of business.

ROLE

Graphic Designer

ACCOUNTABILITIES

Brand Design and Development
Social/Web Design
Print Collateral Design
Presentation Design
Demand Generation Content Design
Event Presence and Collateral Design

SUMMARY

Mission Cloud is a leading AWS partner providing managed and professional cloud services to businesses migrating to or operating in the cloud. In 2021, Mission Cloud sought to expand its marketing department to meet the needs of both a growing team and a growing market.

In 2022, Mission Cloud's marketing team prioritized a brand redesign and website overhaul in an effort to position the company as a leader in AWS cloud services, and saw wildly positive results in lead generation, sales, and market share.

PRESENTATION DESIGN

A key responsibility in the rebranding of Mission Cloud was bringing the clunky, plain presentation template up to the new brand standards - and also into the modern world. Focus areas included the use engaging visuals, typography work, custom iconography, and swapping stale stock photography for vibrant images of our real employees.

The updated presentation was met with rave reviews companywide, with colleagues praising its sleek new look and its improved usability. We also received notable positive feedback from recipients and attendees of presentations/webinars, including high-profile players at AWS.