46Thirty
46Thirty
A creative agency focused on helping businesses build impactful brands that needed powerful 3D visuals to bolster deliverables.
ROLE
Freelance Designer
ACCOUNTABILITIES
3D Modeling
3D Animation
Design Consultation
SUMMARY
46Thirty is an agency dedicated to building exceptional brand systems for companies looking to establish themselves through powerful visuals and smart messaging.
I was contracted to create 3D animated explainer videos showcasing new technology in action, and to produce high-fidelity technological photography using advanced 3D modeling and intricate camera techniques.
BLENDER
3D Animated Explainer
A cutting-edge security company on the rise needed concise explainer videos to demonstrate how they're using AI and blockchain technologies to biologically link electronic devices to their users.
BLENDER
3D Modeling for Hyperrealistic Photography
In need of standout visual elements for a tradeshow, I worked with 46Thirty to build this custom "GPU" grid in a 3D space, where we could have full control over lighting and camera angles. The resulting hi-res photos were used to create a unique booth experience at Ai4, and will be used as digital collateral on the web.
Profectus Financial
Profectus Financial
A financial services firm dedicated to advanced financial planning and tax-saving strategies that looked to revamp its online presence and solidify its brand identity through a comprehensive website rebuild.
ROLE
Creative Director
ACCOUNTABILITIES
Brand Design
Web Design
Social Media Content
Print Collateral
Presentations and Webinars
Paid Advertising
Video
SUMMARY
Profectus Financial (and its wholesale-focused subsidiary, Gideon Advisers) is a small collective of highly specialized financial advisors helping clients in the Southern California area grow and maintain wealth with advanced strategies.
In 2017, Profectus Financial hired its first ever in-house creative professional with a goal of developing its established brand and building a new website that was specifically tailored to its target clientele - successful professionals. At the time, Gideon Advisers had virtually no branding and no website, which became a consistent secondary project alongside the bolstering of Profectus Financial. Brought on as a graphic designer, I quickly proved my worth and earned the title of Creative Director at Gideon Advisers within my first six months.
POWERPOINT
Decks and Webinars
Creating webinar presentations and content for a financial services firm required a balance of educational value and lead generation potential. Focus areas included designing visually engaging slides, incorporating clear and compelling messaging, and developing interactive elements to maintain attendee interest.
These webinars were highly successful, both as educational tools and as lead generators. The presentations received enthusiastic feedback from participants, who appreciated the informative and polished content. Additionally, the webinars proved to be effective ad campaign materials, attracting a significant number of high-quality leads.
ADOBE INDESIGN
Brochures and Pamphlets
Developing print materials for Profectus and Gideon was aimed at positioning them as thought leaders in advanced financial planning. These projects included creating full-length brochures and pamphlets designed to be clean, engaging, and informative.
The materials were crafted with a focus on clarity and visual appeal, incorporating sophisticated layouts, compelling infographics, and clear messaging to differentiate the company in a competitive market. These educational pieces were well-received, enhancing the brand’s reputation and solidifying its position as a leader in the industry.
ADOBE INDESIGN
Brochures and Pamphlets
Developing print materials for Profectus and Gideon was aimed at positioning them as thought leaders in advanced financial planning. These projects included creating full-length brochures and pamphlets designed to be clean, engaging, and informative.
The materials were crafted with a focus on clarity and visual appeal, incorporating sophisticated layouts, compelling infographics, and clear messaging to differentiate the company in a competitive market. These educational pieces were well-received, enhancing the brand’s reputation and solidifying its position as a leader in the industry.
DRYFT
DRYFT
A company focused on providing nicotine users with a tobacco-free alternative that utilized bold branding to differentiate itself from competitors.
ROLE
Graphic Designer
ACCOUNTABILITIES
Brand Design and Development
Social Media Content
Web Design
Print Collateral
Point-of-sale
Product Packaging
3D Modeling
SUMMARY
Dryft was one of just a few companies that went to market with tobacco-free nicotine pouches. The brand underwent a massive redesign in 2020 to establish Dryft as a leader in an aggressive market.
Packaging, point-of-sale, and website overhauls were just a few of many touchpoints I worked on with the goal of boosting customer experience and overall performance of the brand against competitors. With the re-launch of Dryft's website and new branding, sales went up over 400% YoY in 2020 compared to 2019.
BLENDER
3D Modeling
Part of the rebrand efforts included label and can design. We modernized the label with a scientific feel and brought color to the cans themselves to help them "pop" on shelves against competitor products. Using Blender, I created 3D models of all our products (including the pouches) in order to create a library of hyperrealistic photography. This gave us full control of compositions and bolstered the look of our visual assets, from physical PoS signage to the new e-commerce website.
HOW IT WAS USED
Marketing Assets and Point-of-Sale
Having full control over hyperrealistic photography meant I was able to produce unique, eye-catching materials for use on the web and at point-of-sale locations.
PACKAGING
With the rebrand, we strove to provide our consumers with an exceptional customer experience. Providing a subscription service and delivering the product straight to the customer’s door was part of that effort, and the design team elevated the experience with premium custom packaging.
PACKAGING
With the rebrand, we strove to provide our consumers with an exceptional customer experience. Providing a subscription service and delivering the product straight to the customer’s door was part of that effort, and the design team elevated the experience with premium custom packaging.
Dryft Old
Dryft
A company focused on providing nicotine users with a tobacco-free alternative that utilized bold branding to differentiate itself from competitors.
SUMMARY
Dryft was one of just a few companies that went to market with tobacco-free nicotine pouches. The brand underwent a massive redesign in 2020 to establish Dryft as a leader in an aggressive market.
Packaging, point-of-sale, and website overhauls were just a few of many touchpoints I worked on with the goal of boosting customer experience and overall performance of the brand against competitors. With the re-launch of Dryft's website and new branding, sales went up over 400% YoY in 2020 compared to 2019.
ROLE
Graphic Designer
ACCOUNTABILITIES
Brand Design and Development
Social/Web Design
Print Collateral Design
Point-of-sale Design
Product Packaging Design
3D Modeling of Products and Packaging
3D Modeling
Part of the rebrand efforts included label and can design. We modernized the label with a scientific feel and brought color to the cans themselves to help them "pop" on shelves against competitor products. Using Blender, I created 3D models of all our products (including the pouches) in order to create a library of hyperrealistic photography. This gave us full control of compositions and bolstered the look of our visual assets, from physical PoS signage to the new e-commerce website.
How It was Used
Various examples of my designs that employed 3D-modeled, hyperrealistic photography, used in the real world at physical point-of-sale locations.
Packaging
Dryft sought to provide its customers with an exceptional customer experience. Providing a subscription service and delivering the product straight to the customer's door was part of that effort, and the design team elevated the experience with custom packaging.
Mission Cloud
Mission, A CDW Company
A leading cloud services provider specializing in AWS migrations, modernization, and emerging technologies, including data, analytics, and AI.
During my tenure, the company moved through rapid growth, multiple leadership changes, a major acquisition by CDW, and an ongoing push to position itself as a top-tier AWS partner in a competitive market. I spent more than four years helping evolve, protect, and mature the brand – supporting marketing, sales, and events through periods of expansion, contraction, and reinvention.
ROLE
Senior Content Designer
SCOPE OF OWNERSHIP INCLUDED
Brand identity systems and visual standards
Marketing content across digital, print, and experiential channels
Presentation and sales enablement systems
Motion graphics and video
Conference and event creative (AWS re:Invent, Mission IGNITE)
Internal creative guidance and brand stewardship
SUMMARY
My role at Mission expanded significantly over time. I was initially hired as a graphic designer as part of a newly formed in-house creative team, but ultimately became the sole internal designer responsible for all brand and marketing creative, as well as creative direction for major initiatives.
Across my tenure, I partnered closely with marketing leadership, demand generation, product marketing, sales, events management, and external agencies - often serving as the creative constant through organizational change.
A multi-year, in-house effort focused on scaling a B2B SaaS brand with clarity, consistency, and trust.
Key Contributions
Brand System & Visual Identity
Helped shape and evolve Mission’s brand system over multiple iterations—refining typography, color, imagery, and layout to create a more mature, flexible, and durable foundation.
Content, Campaigns & Sales Enablement
Designed and templatized a wide range of marketing assets, including ebooks, case studies, social content, digital campaigns, and presentation systems—supporting both demand generation and sales.
Events & Experiential
Led creative for Mission’s largest brand moments, including multi-year ownership of AWS re:Invent booth environments and Mission IGNITE, a flagship after-hours event that continues to grow year over year.
Motion & Video
Produced motion graphics and video content used across campaigns, product storytelling, and live events to extend the brand beyond static touchpoints.
Motion
Tools: Adobe After Effects, Adobe Illustrator
15k+
leads generated across 3 years of AWS re:Invent
Hundreds
of impactful sales and ad materials produced
92%
share of voice achieved in 2024
A comprehensive brand "glow-up"
Led development and creative for an evolved iteration of Mission’s branding, which included the implementation of a color system to define the company’s intricate and expansive product and service offerings. Using Figma, I directed a full-scale redesign of Mission’s corporate website.
Events creative lead
Served as creative lead for Mission's event presence at AWS re:Invent 2023, 2024, and 2024, which included conceptualizing and executing art direction for the booth on the conference floor, swag and giveaways, themed apparel, and outfitting venues with print and digital branding at our annual re:Invent afterparty, Mission IGNITE.